Why Do Most Online Store Owners Think One Step Checkout Is Indispensable?

Attracting customers to your site is getting harder and harder but keeping them to go through checkout is more important. Shopping online should be more and more convenient for everyone then customers are too busy to perform a complicated checkout.

Among ecommerce businesses currently, the trend of making checkout page as simple as possible or we say one step checkout is growing. An A /B testing from Get Elastic on one page checkouts shows that after directing 50% of customers to the one page checkout and the other 50% to the traditional checkout process, Get Elastic revealed an increase in sales by 21.8% for users checking out with a one page checkout!

Let’s take a look at one page checkout features and see reasons why most online store owners think One Step Checkout is indispensable:

1.      Minimize the shopping cart abandonment

As discuss earlier, the crucial thing in increasing sales is to keep customers going through the checkout process, which means to reduce the shopping cart abandonment. Speed in checkout page is the point.

Magento Checkout default has multiple pages and steps for customers to complete, which increases the frustration of customers and the likelihood of cart abandonment. Customers need to go through 6 steps and they can’t see the next step if they haven’t finished the previous one.

In contrast, with One Page Checkout, customers just need to complete one checkout page only. Fewer clicks and fewer fields mean less time spent on checkout. Moreover, all information is displayed in only one page, customers can easily view their entered information and how many fields they need to fill in. They will have an overview of what to do, which is very short and simple. Customers will be likely to continue checking out rather than performing something too long and complicated.

2.     Best for customers experience

In traditional stores, when customers come into your stores, they will experience all of your products and services from displaying products, store decoration, staff assistance,… However, when your store goes online, customers just interact with your website only. Then the customers ‘experience is absolutely important.

Regarding checkout process, One Step Checkout offers customers best experience in purchasing online:

- Responsive: customers can checkout comfortably with any devices from laptop, tablets, smart phones,… without any break.

- Nice Flat Design: Flat design is now prominent in web design. One Step Checkout extension by MageWorld offers both classic design and flat design for store owners to choose. Easy to make it match with different theme.

- Flexible style: You can easily set up the style of checkout page from number, color of columns, style color,…

3.     Multiple Payment Methods supported

If you users find no suitable way to checkout, they have no way to purchase your product  except leaving. Hence, it is essential to accept a wide range of payment methods, which ensures that all users will actually have a method of paying you money.

With One Step Checkout Pro extension by MageWorld, your users have multiple popular payment methods such as: Paypal, SagePay, Authorize.net,…

In short, installing One Step Checkout in our online store is totally beneficial. The decrease in abandoned cart rate and the increase of customer satisfaction will push your sales up.

Experience MageWorld One Step Checkout Extension Now!