5 Best Practices For Social Media Sharing

Social network has been a very effective channel for store owners to promote their brand, increase traffic and sales. However, not everyone knows how to make use of social networks to bring the most benefits.

My blog today will collect some famous research and take some best practices for social media sharing. Check it out!

1.      What to share

What content do you share on social media as a business? There are some important points that you couldn’t ignore:

-         Relevant content: only content which is related to you niche should be shared, it may be the content from influencers in your niche, your own content on blog, a product newly released or so on

-         Attractive content: these content should include some funny or thoughtful features for targeted customers which must be related to your niche also. These content will not concentrate on sale purposes but for branding purposes, customers will remember you as a friendly brand.

 2.      Where and when to share

According to analysis by Shopify, among many other social channels, Facebook is the channel that brings the most sales for business. To measure this, you need to test much on all these channels and find the best for you!

One more thing you need to be concerned about is when will be the ideal time to post content on social channels. You can refer to this social sharing practice from Buffer:

-         For Facebook, focus on the end of the week.

-         For Twitter, try off-peak times

-         For Google+, try late-morning weekdays

-         or Pinterest, it's all about Saturdays

-         For LinkedIn, try before or after work

3.      How to share

-         Mobile sharing is the trend

According to Q4 Social Sharing Report by ShareThis. The number of people share on mobiles grew even more in the second half of the year. So it’s a pity if your website is not mobile-friendly. You will miss a great number of people clicking to your website through social networks.

-         Incentives are important for customers to share your products

Normally if your content is highly viral or attractive, customers will share by themselves without any incentives. However, if you want them share without any hesitation, it’s better to create some incentives. For example, if customers can receive a gift after sharing your post on social, your products will be promoted widely.

With magento store owners, you can refer to Magento Social Gifts as a solution for this. This magento extension helps you to set up a system that store owners can create gifts for customers after they share products on social gifts. With newly-released extension, you can promote social sharing than ever!

Check out its features!