What Common Mistakes Magento Users Often Commit?

Nowadays, Magento has been becoming a very popular open source for a lot of businesses over the world, especially in the field of online business. With Magento extensions, store owners can set up the best functions for their own websites based on their objectives for Marketing, Management and so on. Therefore, they are wonderful choices for improving websites and enhancing efficiency to reach the highest result of making more and more profits. However, to get these things is not an easy work if Magento users do not have obvious plans or guidelines because they can make many mistakes and cause websites to be dead or not productive.

In this blog post, we will discuss some common mistakes a lot of users usually commit when using Magento extensions.

Ignoring mobile devices

As you know, technology has been developing more and more powerfully with the appearance of advanced devices serving for human demands. At the moment, it can be said that mobiles are inseparable devices and used for essential activities in daily life. Therefore, as a modern businessman, you need to set up responsive designs to make your site more flexible and convenient for customers. It means that your website works well on mobile devices. A Google research reveals that there are 67% of consumers willing to buy a product or use a service on a mobile-friendly site.

This is really a larger number of potential customers for you to concentrate. Meanwhile, a mobile – friendly site will help buyers save a lot of time when accessing to you everywhere and also attract more customers to visit your store. In addition, a very important thing is that you also have to consider about the speed of the site because according to a blog post on Huffington, a research also shows that 57 percent of mobile users will give up your website if it takes more than 3 seconds to load. Therefore, it is necessary to make it optimized to improve the whole site on mobile devices

Not optimizing checkout process

If you are a newbie in using Magento extensions, you had better find more about extensions that help you to optimize the checkout process. In your website, not only the landing page need to be concentrated but also the checkout page is extremely important because this is the step showing whether customers make purchases or not. Therefore, do not ignore optimizing it to earn profits most effectively. You should make it as easy as possible without so much information to fill and too many steps to do. Keep it the most convenient for buyers.

 Take One Step Checkout Pro as an example:

Not adding blogs

One of the biggest mistakes of Magento users is not adding blogs into the websites. Blog is a content marketing channel which you can transfer a lot of things to customers such as product release information, updates, promotions, writings related to your products or your industry. Moreover, blog is a reliable destination where customers can make sure about your products and your store. Through writings, they can find things that are useful for them and make them become loyalty customers if these ones really bring practical benefits for them.

Therefore, if your website do not have any blogs, the website cannot communicate with customers and brings nothing additional valuable for them other than products. Customers also do not appreciate your efforts for making the website active and as a result, they do not take much concern on your store.

Ignoring social media

Social media has been becoming a dispensable tool to get your brand spread and increase sales powerfully. If enterprises just concentrate on offline activities before, everything is different today. Social media has a very large impact on making your store well-known widely and quickly if you know how to optimize it. Especially for Magento users, there will be many extensions connecting to social media effectively and helping to reach the maximum efficiency in increasing sales and rising customer loyalty. Therefore, as a smart Magento users, try to avoid ignoring social media and let’s take advantages it to bring as many benefits as possible.