5 ways to enhance shopping experience for online customers

20 Nov 2015
If you have an e-commerce business, and you want online shoppers to buy from you, you need to be able to quickly attract their attention – and make the shopping experience pleasant and easy.

Online shopping is no longer a trend, it is now a necessity for everyone. Along with the surge in number of people shopping online across the world, the number of entrepreneur starting online stores is soaring high. So if you have an e-commerce business, and you want online shoppers to buy from you, you need to be able to quickly attract their attention – and make the shopping experience pleasant and easy.

The question that is surely always in mind of every online business owner is How to ensure that when customers visit your website they enjoy the experience - and will buy from you.

Check the following tips out to improve customers shopping experience for your e-store:

1. Make sure your site loads quickly on all kinds of devices.

There is no doubt that website performance is a key factor in driving transactions and inspiring customer loyalty. By reducing website page response times by one second alone, a site’s conversion rate can increase by seven percent. If your website loads too slowly, customers won't wait around. They'll go elsewhere. Every millisecond optimized can be worth thousand of purchases.

And don’t forget mobile users. Studies reveal that nearly two-thirds of cell phone owners now use their phone as their primary access to the Internet. A swipe of a tablet or smartphone is now a potential order which is used to be carried out by a click at desktop.

2. Improve navigation/ search function

Almost visitors to your online store are having desire for some particular things, so they would be happy if they could find what they want there. Make it really easy for your customers to search or navigate through your store so that they can find the products that they are searching for really easily.

Besides, don’t forget to place product recommendation appropriately. When customer is on a particular product page, you can recommend similar products to them for upselling and cross-selling.

3. Provide enough and attractive product information

People always want to have a thorough view/ test on the product before come to a deal. We are living in a visual world, a picture can be worth a thousand word or even a thousand dollars. A website without great images will not get customers to checkout. Great photos and lots of them will give shoppers the same feeling as if they were picking something up in a physical store.

Moreover, you must make sure that the visitor gets all the other information about the product such as description, quantity left and offers… easily from the product page. Let customers make more informed and accurate purchasing decisions on your site.

 4. Include customer reviews

 According to statistics by Invesp, 90% of consumers read reviews before visiting an online business, 72% will take action only after reading a positive review. In other words, more people read reviews as part of their pre-purchase research before buying a product or service.

Not only should the navigation of reviews be clear and easy but the steps of leaving reviews should also be simple and shortened as well. If you are wondering how to set up such a simple review scheme, take a view at Easy Testimonial extension used for Magento site.

5. Simplify checkout process

One of the most annoying things for customers is to wait in queues. Most of the visitors are impatient and will not like to waste their time in filling up long forms or registering themselves. So, make sure you design a short and sweet page that contains enough sections of a regular checkout process (Billing Address, Shipping Method, Payment Method, Delivery Time, Order Review).

You can also add extra fields such as Create account for guess, Discount code, Comment, Poll, Terms and conditions etc for your specific goal, but remember that too much fields or inappropriate arrangement might cause distraction for customers.

Thanks to the extension such as One Step Checkout, now you can flexibly set up an optimized checkout page up to your goal.

Every e-commerce business needs to be ready if they expect to drive more business online, reduce costs, and increase customer spending.

Optimize your online store with us right now!

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