Increase Conversion Rates By Magento Extensions

04 Nov 2015
In common ways, free shipping, discounts, highlighted benefits of products, urgency or call-to-action are used to make conversion rate go up by many online businessman. Besides, you also can think of many other methods directly related to utilities on your website such as checking out, being timely confirmed about shopping cart they have missed out and so on. In this blog post, we will introduce you two Magento extensions that are being used very commonly nowadays to increase conversion rate: One Step Checkout Pro and Follow Up Email Pro.

If you are an online business owner or even a customer of stores, you surely get familiar with the concept of “conversion rate”. In general, conversion rate is the number of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators divided the total number of all visitors. In the field of online business, you can simply understand that it is the number of customers who have completed a transaction divided by the total number of website visitors.

If this rate is higher and higher, it means that you are making more and more revenue and on the contrary, the lower rate will result in losing potential customers without any money.

So what ways can help online stores to increase conversion rate?

In common ways, free shipping, discounts, highlighted benefits of products, urgency or call-to-action are used to make conversion rate go up by many online businessman. Besides, you also can think of many other methods directly related to utilities on your website such as checking out, being timely confirmed about shopping cart they have missed out and so on.

In this blog post, we will introduce you two Magento extensions that are being used very commonly nowadays to increase conversion rate: One Step Checkout Pro and Follow Up Email Pro.

So why are One Step Checkout Pro and Follow Up Email Pro but other things?

Let’s see what these 2 extensions can do to raise conversion rate for online stores:

One Step Checkout Pro

Whoever you are, an online business owner or a buyer, when you purchase something from website and have to take a very long checkout process with filling so many fields, this is really an awful buying experience. Customers are now always busy and this is an important reason why the simplicity of the checkout page will have a large impact on their buying decisions. If you are accidentally put them in a complicated checkout process, they will feel frustrated and push you away to find another supplier immediately. This makes conversion rate decrease and it is, of course, not your expectation. Remember when customers leave from your website without any items only due to checking out problems, this is a very big mistake.

So what to do to improve it? By using One Step Checkout Pro, the checkout process is reduced to

1 step only with adequate information to fill. Customers need not to take much time to finish continual steps for checking out. Just on 1 page, they can do the whole process. This will avoid negative feelings of buyers that influence on their buying decisions. Moreover, a fast and convenient checkout also makes them comfortable and satisfied with your website. Happier and happier customers will make more and more purchases and higher and higher your conversion rate is also.

It can be said that reducing a multiple-step checkout process to one page only makes clients easier to use and creates a considerable number of orders for your company. That the conversion rates increases surely brings you additional revenue as result of retaining customers to stay in the checkout page and finish it.  

Follow Up Email Pro

If using one step checkout can help you increase conversion rate by making checkout process easier and more convenient to complete, Follow Up Email Pro brings benefits directly for you through its wonderful functions.

 When customers go to checkout page and due to some reasons, they do not want to take their shopping cart anymore and give it up. In this case, when you set up Follow up email pro for your website, it will immediately send emails automatically within minutes to remind customers about abandoned carts and whether they need any support or help. As a result, they can restore carts with just 1 click and the proportion of buyers getting rid of their cart will go down. Buyers decide to pick up items they choose again and there is a high possibility that they continue to buy these items.  It means that the conversion rate can increase when customers put abandoned items back their own cart. 

Combination of both Magento extensions

If you want to reach the best results for boosting sales, we highly recommend that you should combine both One step checkout and Follow up email for your website. By this combination, you will not only bring customers convenience of the checkout process but also reduce abandoned shopping carts effectively.  Moreover, in addition to a lot of benefits listed above, these extensions also help online stores to create a good relationship with customers when providing buyers high service quality and interesting buying experiences as well as individual customer care. Therefore, using both Magento extensions will be a very smart choice for business man to reinforce current sale situation.

Begin your strategies of increasing conversion rate right now!

 


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