How Could Online Businesses Get Involved In The Black Friday?

31 Oct 2015
There is only one month left to the big shopping day, the day when all kinds of business drive surge in sales. This is the battle of offering the most stunning promotion and attracting customers not only for real stores, but also for online stores as well.

There is only one month left to the big shopping day, the day when all kinds of business drive surge in sales. This is the battle of offering the most stunning promotion and attracting customers not only for real stores, but also for online stores as well.

1.     Black Friday Shopping trend

Firstly, online businesses are stealing share with brick retailers. By tradition, brick-and-mortar will be the channel most used by consumers for shopping in Black Friday season. However, in this technological era, online businesses could not stand aside. Statistics have shown that there are higher and higher percentage of shopping taking place online in recent years.

The most apparent explanation for this trend is that customers are fed up with the mayhem in the annual shopping spree. Besides, Black Friday which follows Thanksgiving Day is the off-day when family members gather together so that people’s desire to go out for shopping is limited. All of these inconveniences could be solved by online shopping.

Secondly, consumers are shopping earlier than they did in the past. They would not wait until the day after Thanksgiving to go shopping. Instead, people seek the deals and buy weeks before.

Thirdly, clothing continues to be the leading product category for holiday purchases. However, clothing isn’t the only product category that expects to see a significant boost this year. Food/beverages, books, movies/DVDs, video gaming systems/video games, small personal accessories, and smartphones also have the attention of more consumers this holiday season.

2.     Strategy for online businesses to boost sales in Black Friday season

Create promotion campaigns

Do not wait until one or two weeks before Black Friday to create and run your promotional campaigns. Businesses should understand the behaviors of the bargain hunters in shopping events like this and have a thorough preparation.

There are several types of promotion such as rewarding points, giving free gifts. The simple rule that always right is that deeply discounted items also attract a “non-loyal deal-seeker” who would be unlikely to help improve the store’s performance in the long-run.

In addition, holiday shopping happens before and after, so don’t wait until the last minute to advertise. Having highly personalized discounts and promotions is not enough. You also need to make them popular to your targeted customers. Advertising on social networks, sending follow up emails or newsletters, placing banners are some of a variety of methods to public your programs.

Improve customer experience on your site

Provided that your campaigns have attracted a massive traffic to your online store, now the problem is how to satisfy them and keep them away from abandoned cart or leaving your website.

Make sure that your website could serve such a huge number of online customers without any crash, and the items keep available.

Besides, improve your customers’ experience when checking out by providing them with one step checkout to avoid your potential clients’ abandon their cart.

Expand your partners network

Last but not least, don’t underestimate the power of your partners in Black Friday or any other holiday. Growing your affiliate networks is a very effective method used by many e-business owners today. By offering them an attractive commission policy, you can encourage them to contribute a great value to your business.

Starting your campaign for the Black Friday shopping spree with MageWorld today!

 

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