How to boost free gift programs in the coming shopping season

20 Oct 2015
Buyers always want to be given something when making purchases even those things just have spiritual values. Therefore, online store owners had better know how to give gifts for right targeted customers on the right occasions with suitable conditions in order to reach the highest results and build a long business relationship with clients

Promotion programs to increase customer loyalty have been playing an extremely role for every kind of business. Discounts, coupons or gifts especially become effective tools to attract customers’ attention and persuade them to come back for the next times. David Meerman Scott said that “Stop talking about your products and services. People don’t care about products and services; they care about themselves”. Buyers always want to be given something when making purchases even those things just have spiritual values. Therefore, online store owners had better know how to give gifts for right targeted customers on the right occasions with suitable conditions in order to reach the highest results and build a long business relationship with clients.  

This writing will provide you some ways to help you set up a good free gift program by following steps by steps for attracting more and more new buyers and increasing conversion rate.

1.   Determining targeted customers for giving free gifts

It is a truth that customers are the main objectives for whom you will give free gifts. However, whether you should offer for every consumer coming to your online store or you need to have other strategies. Generally, you ought to think of both ways of this affair for not only attracting new buyers but also retaining old and loyal ones, especially VIP members. Therefore, as an online store owner, you will carry out careful research or analysis to come up with proper free gift strategies based on characteristics of each customer group. This can help you avoid targeting wrong clients and losing money or bringing no results in boosting sales.

2.   Choosing reasonable gifts

After determining the right customers, the next step is what gift enclosing with the main products you will give to them. You will offer gifts with normal or high value and whether they are relevant or not with products you are selling. These are difficult issues for any online business man to take into serious consideration.

The first thing you should remember when giving free gift to your buyers is that the free gift should be highly related to the product you sell. It is ridiculous that you will give a doll while they make a purchase of a computer. That is really a fool mistake. If you sell a computer, you ought to give them an USB, or a headphone which are matched with their usage.

The second thing that also plays an important role is that the value of the free gift should be high enough so that it actually influences your customers’ buying decision. Don’t disregard their value although they are just extra products because customers occasionally buy a product solely due to the free gift. To appeal buyers, you need to offer them gifts with the value in proportion to the actual product’s price. For instance, your refrigerator is sold at $400, you cannot give a gift with the value of only $10. It is absolutely improper.

3.   Setting up free gift programs

How to offer free gift is the way to boost sales and increase revenue quickly. In addition to the reasonable value of gifts, you had better have smart promotion strategies to make them popular and standing out to buyers. The best way to make sure your offer is seen is by having graphical up-sell banners that are really attractive your visitors. Moreover, you need to let customers choose the one they want by offering a list of free gifts. This really makes them feel comfortable without any obligations of getting the only one. If you can, make it limited to create a sense of urgency. This strategy will be extremely interesting and take customers to your website. After that, the final step is transferring to their home, you shouldn’t think it simple. A careful wrapping will get a lot of goodwill and especially increase customer loyalty. No one refuses a supplier with such a respect to clients.  

 In Short

It is not easy to be successful in online business if you do not know how to take care of your buyers by the simplest thing like offering gifts. Therefore, try to make your free gift program effective so as to boost sales and rise customer loyalty.

 Make your free gift shine for the coming shopping season !


 

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