Pushing Customers to Use Reward Points Effectively

Rewarding customers when they make purchases at the online stores has been becoming one of the most popular methods to attract consumers and develop loyalty programs for the final objective of boosting sales. However, giving reward points for customers is just on the one side of the issue because what business owners take concern is how they use their rewarding points to increase revenue for stores. If they forget to use their points or even never take it into consideration for spending, it is the owners that will lose money. 

This writing will come up with some ideas for online business to push customers to spend their points most effectively for not only themselves but also business owners.

1.      Point expiration – Using points in a limited time period

 When you set up a rewarding program for your customers, it does not mean that you will let them use optionally without any rules. You need to create determined principles to push your clients to use points even when they do not have any intention of doing this.

 It is said that putting spending pressure on consumers is also a way to attract their attention and helps enterprises take money out of clients’ pocket. Therefore, as an owner, you had better set the expired time for using reward points. This makes customers feel regretful when not taking advantages of all points they have for buying products. As a result, they will try to make use of them by purchasing more products, which of course leads to an increase in your revenue.

2.      Reminding emails

Customers have their reward points in the accounts but they do not often check how many they are owning or whether they are enough for other purchases. In this case, business owners should take responsibilities for reminding them by sending emails with the only purpose of motivating them to buy more and more.

So what ways you can remind your consumers?

 You can send them a simple email that shows their point balance and the most important thing is how much the points they have are worth. And then, you may also give them a recommendation about what they can bring to home with the number of reward points in their accounts.

 In addition, images of discount information or promotion programs also take customers’ attention. Remember that you had better not add so many things into emails and just concentrate on the main messages you want them to keep in their minds.

This especially makes sense to customers because it seems that they are treated and cared individually as well as feel very comfortable without any disturbance or spams.

3.      Think different – Allow spending points for extra services

It is not questionable that online sale is really convenient and easy to access everywhere. However, convenience always encloses with extra services like shipping fees, wrapping fees, repairing fees and so on. Therefore, to motivate customers to visit your online store for the next times, you can also facilitate for them to transfer points into those extra services in order to make clients more satisfied with this flexible customer care policy. It is wonderful to buy products with reduced shipping fees or even free shipping, isn’t it?

In Short 

As a business owners, you need to think in the two sides of the issues, both earning and spending. You have to show customers the value of reward points to make them appreciate more and also buy more.

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