Choosing the appropriate free gifts for your customers

23 Oct 2015
Offering free gifts for your customers can be a powerful weapon in your conversion arsenal, but not every stuff offered is a very well thought-out gift. That’s why taking much consideration when choosing promotional gift is an indispensable step when creating a promotion campaign.

Offering free gifts for your customers can be a powerful weapon in your conversion arsenal, but not every stuff offered is a very well thought-out gift. That’s why taking much consideration when choosing promotional gift is an indispensable step when creating a promotion campaign.

There are several ways of gifting your customers such as giving gift cards, promotional products or free gift for specific purchase etc but in this article, we will discuss only about giving free gift for customers’ purchase.

Here are some common mistakes and some notices every business owner should keep in mind in order to choosing the suitable gift for your customers’ order.

1.  Common mistakes in choosing freebies

The idea of giving away a product when customer spending on your store is not as simple as just picking up a random item then putting it into the consumers’ shipping cart. Below are some common mistakes of e-business owners when offering free gifts:

The freebies are too cheap

It’s understandable that the spending in free gifts is limited. The freebies don’t have to be expensive, but they still need to be “valuable” in customers’ thinking. Apparently, the gifts that are too cheap add no value to your selling products or are useless for your campaign.

The freebies have poor quality

Some store owners think that giving away free gifts is a chance to clean out their stock inventory. This is acceptable only if those inventories still have good quality.

Temporarily, this strategy could bring financial benefits to your e- business. However in the long term it can even be counterproductive due to the decrease in customers’ reliance which can eventually cause drop down in sales.

The freebies are useless to customers

Admittedly, consumers’ need is  unpredictable so that it’s not a 100 percent of your free gifts could attract the buyer-to-be even when you had spent a lot for free items. This mistake is usually caused by the lack of reference between the items given and the buyer-to-be.

2.  Notices when choosing free gift

Besides avoiding those above mistakes, business owners should keep in mind some following notices.

Identify the value of your gift to the customers.

Make sure that your customers would be interested in the free gift by selecting the ones that are related to the main products. They could share relevant features or similar styles.

Or alternatively, there is a very effective solution for this, by which you allow the buyers to select  one among some gifts then it would make people pay more attention to the gifts they’re going to receive.

Choosing suitable gift for specific time

There is usually the periods of a year when people tend to shopping more, say holidays. Therefore sellers should focus on these periods to run their promotion campaign and offering free gifts is really a good idea. The campaign would be more effective provided that the free gifts chosen have relevance with the coming holiday.

In conclusion, a free gift for a purchase can be a great way to provide additional value to customer. If used strategically, it can also be used to increase average order size and/or to get rid of product that isn’t moving.

With the features of Free Gift Pro, setting rules and conditions for a free gift program is no longer a complicated task. You can easily create unlimited number of rules per shopping cart and amaze your clients with numerous free promo items automatically added to their carts in case customers meet the conditions of several promotions at once.

Don’t hesitate to start your free gift program with MageWorld right now!

 

 

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