Reward Points: Giving To Receive More From Customers

18 Nov 2015
One of the most popular tools or marketing strategies that almost online business is carrying out is rewarding points for customers to both express thanks of stores and create a voluntary condition to come back at least once more time. You reward buyers by points and they use these points to buy products from your own store. It is like the circulation of give-and-take issue.

At the moment, online stores have been finding out new ways to optimize relationship with their customers. They no longer let customers come and leave only with bought items without any additional things. They know how to satisfy buyers and bring them not only products they need but also more and more beneficial things that can motivate them to spend and retain them to come back stores. One of the most popular tools or marketing strategies that almost online business is carrying out is rewarding points for customers to both express thanks of stores and create a voluntary condition to come back at least once more time. You reward buyers by points and they use these points to buy products from your own store. It is like the circulation of give-and-take issue. 

This writing will help you have a deeper understanding about whether running reward points program is you are giving or receiving more from these points.

You give what?

They are absolutely reward points given for any actions on websites disregarding of making purchases or not. As long as customers do something such as signing up, subscribing new letters or making purchases and on special days like birthday, they are rewarded something to make them satisfied and motivate them to buy more and more:

  • Customers are given points that are equivalent to an amount of money or discount for accumulating and then redeeming when buying something. In addition, reward points can be also set up for other extra services such as free shipping or wrapping to increase flexibility of the program.
  • As a store owner, you also give customers more chances to send their reward points to their friends or acquaintances freely. This is really wise strategy because customers can share their points as well as chances to buy products for others. You only set up a rule and then everything is in your control. It will not cost you so many points or money that equivalent to points and on the contrary, it can create a network of new clients for stores.

You receive what?  

For stores, it is a truth that online business man give chances for customers to get more benefits from stores. They are given points, which means that they will find a way to redeem these points such as buying more products or sending to friends and acquaintances. Therefore, you can boost sales for sure when they make their mind to purchase. Besides, owners also accidentally get a lot of potential customers through the relationship of real ones and of course, there may be a number of orders from these potential people. It is obvious that business man take not much cost for Marketing or PR but still attract consumers and convert them into the real ones. The more orders mean the more sales reinforced from this program.

Everyone also loves being rewarded regardless of what they are given because even a small thing will make them happier and feel cared individually. For instance, if you are a customer, you come to an online store to buy something and that store gives you some points to use for the next purchases. So do you want to use these points? And the answer may be absolutely yes. Therefore, reward points also help stores to rise customer loyalty for online stores and motivate them to come back for the next times.

Give-and-take relationship

In business, to get trust and loyalty from customers, you have to do a lot of things such as high-quality products, good service quality and enthusiastic customer care or promptly after sale services. In addition, to reach these things, you had better give buyers something to make them satisfied and happy to buy on your website. Then, there are more customers coming to you and refer to others. It can be called to be a give-and-take relationship.

You want to have a lot of purchases, you need to give buyers points to motivate them to use for the next buying. As a result, you increase the number of orders and boost your sales effectively. Moreover, not only selling more, if you allow customers to refer to other people, you will get the large number of potential buyers that you do not think you can access. Therefore, the more you take care of customers, the more concerned they take on your store and the more you give to buyers, the more you receive from them. Let’s reward customers to receive more from them.

Start your program with Reward Point Pro as soon as possible!

Related Posts

4 Tips To Optimize Affiliate Program For The Upcoming Holiday Season

4 Tips To Optimize Affiliate Program For The Upcoming Holiday Season

11 Nov 2015
In the special occasions such as holiday season, affiliate programs play more and more important role in spreading promotions easily and increasing sales effectively. Although setting up an affiliate program is not a difficult task, the most necessary thing we should take into consideration is that how to optimize it for shopping season.
Increase Conversion Rates By Magento Extensions

Increase Conversion Rates By Magento Extensions

04 Nov 2015
In common ways, free shipping, discounts, highlighted benefits of products, urgency or call-to-action are used to make conversion rate go up by many online businessman. Besides, you also can think of many other methods directly related to utilities on your website such as checking out, being timely confirmed about shopping cart they have missed out and so on. In this blog post, we will introduce you two Magento extensions that are being used very commonly nowadays to increase conversion rate: One Step Checkout Pro and Follow Up Email Pro.
How Could Online Businesses Get Involved In The Black Friday?

How Could Online Businesses Get Involved In The Black Friday?

31 Oct 2015
There is only one month left to the big shopping day, the day when all kinds of business drive surge in sales. This is the battle of offering the most stunning promotion and attracting customers not only for real stores, but also for online stores as well.
Prepare For Halloween Shopping Season

Prepare For Halloween Shopping Season

28 Oct 2015
Halloween is coming and spreading over the world. As a smart online business man, why don’t you catch this chance to boost your sales by giving awesome promotion programs and improving your website to make it user – friendly and attract more and more customers. Let’s think of some following tips for making a successful Halloween season shopping