Some Factors Impact Buyers During Checkout Process

Consumers’ buying decision is one of the most important things every store owner take concerns and make a lot of plans or strategies to encourage them. This is not really an easy work because consumers are influenced by so many different factors, not only product quality but also service quality or even their emotions when shopping and especially checking out. Checkout step is the one showing us whether customers make their mind to purchase or leave their shopping cart. Therefore, to start a good online store, you should take time to find out factors that can influence buying decision to avoid and reach the highest results in the checkout process of customers.

In this blog post, we will discuss together about some factors that impact buyers during checkout process for the purpose of reducing abandoned shopping carts and increase conversion rates.

Fear, Uncertainty and Doubt (FUD)

FUD is a method used in sales and marketing to dissuade customers from buying competing products and solutions by providing information that triggers fear and uncertainty, or sows seeds of doubt, about current customer thinking.

Therefore, perhaps your buyers are influenced by these strategies from other competitors. Before making buying decision, they often see the same products in other suppliers and surely search for reviews of products. They get a lot of different sources of information and easily feel unsecure or doubtful when hearing negative comments about your products. This is the reason they give up their shopping carts and do no longer complete checkout process. As a result, you and your online store are difficult to increase conversion rates and boost sales.

To improve the above situation, you need to have some solutions to create reputation in the customers’ mind. By providing trustworthy products, high service quality and other customer care policy or promotions, you can conquer their trust. Do not concentrate on preventing competitors’ FED strategies, let’s be yourself and supply for buyers your best services.

Incentives

For almost customers, when they want to buy something, they always want to look for a store that provides them products with the reasonable prices and offers them as good incentives as possible. Because people often focus on their benefits first, attracting incentives will encourage them to come for buying. Nobody does not like being given something even it is valuable or not, does he/she? Of course, the higher values of incentives are, the higher the likability they make purchases from your store is.

As a store owner, you ought to make them satisfied by rewarding attractive incentives as well as launching stunning programs to take their attention. Otherwise, you may lose a number of potential buyers and leave money away.

Complexity of checkout process

For a lot of factors impacting customers when checking out, complexity of checkout process may be the most direct one and causes negative feelings. For instance, a buyer completing his shopping cart and goes to checkout page. However, your checkout page contains of so many steps and forces him to fill much information, so how does he feel in this case? Whether he tries to complete all of these steps or he will feel frustrated and decides to leave his cart instead? There may be low likability that he will continue to check out with so many complicated things to do.

Therefore, to improve this situation, the most important thing you should do is reducing the checkout page into one page only to make customer easier to finish and create buying good experiences to get them back for the next times. Let’s try One Step Checkout Pro to optimize your checkout page and increase conversion rates effectively.

Payment method

This is another obstacle for every online store if they do not provide enough necessary payment methods for customers to pay. There is one research showing that 56% of respondents expect a variety of payment options on the checkout page. Multiple payment methods allow customers to be flexible in paying and also help owners get more conversion from buyers. If you just serve only one or two payment methods, you can lose customers easily because even when they really want to have your products but there are no ways to pay money, they also have to give up and find other suppliers to have goods they need.

Let’s equip for your website some popular payment methods nowadays such as Master card, Visa, PayPal, 2Checkout, Authorize.Net, Google Wallet … to make it more improved and retain more customers. 

Make your checkout process easier here!