Affiliate Program: Accelerate Your Sales

What is affiliate marketing?

From an ecommerce store manager, Affiliate program is just like hiring a sale team that works on commissions strictly. In other words, the essence of Affiliate marketing is sharing profit between 2 businesses. Your business gives Affiliate – web owner commission for customers that they bring to your site. The commission can be in terms of customer’s visit, subscription, or purchase. Often, the affiliates place your banner or text in their websites, which refers to your sites.

Due to the fact that the payment only happens after the performance completed, a proper affiliate program will bring you many benefits, especially a predictable cost. Unlike online advertising tools, you have to pay per click of customers before a sale happens, cost in affiliate program occurs only after a sale. This type of marketing strategy is also good for ecommerce stores, which are lack of resources. Depending on affiliates’ resources, your products will be promoted in such multiple channels as store websites, emails, blogs, social media, etc.

How to build a successful program

Step 1: Choose Affiliate Program Platform

Before you start doing anything, you should choose a technology platform for your Affiliate Program. This platform will empower you whole affiliate strategy. If you are a Magento store owner, we have Affiliate pro, which offers all you need for a successful program. If you are not Magento store owner, you can use any of many other popular tools out there.

Step 2: Determine commission structure

Next, you should not take commission structure determination lightly. Im

portantly, this is incentives to attract more affiliates. You can set flat commission for each sale, or percentage per order value.

Step 3: Give affiliates documentation

In order to attract customers and make it easy for affiliates to promote your product on their sites, you should design a captivating banner, and a concise short message. Whether it is image or content, the final goal is to pull the readers to your site.

Step 4: Recruit affiliates

It would be a failure if having an affiliate system without a bunch of affiliates. You need take time to find the right people for the job. You wonder how to promote your program. Here are some typical sources that you can use:

- Website: an information webpage that contains basic information about your program is useful. Make sure that it is placed in footer links and sitemap.

- Newsletters: Send email informing about your affiliate program to your email lists, or including affiliate information in your each company newsletters.

- Blog: Spread your program information on your blog

- Social Sites: Share the news on social networks, such as Facebook or Twitter.

- Affiliate Forums: Create a program announcement on affiliate f

orums.

Step 5: Keep affiliate happy

The importance of affiliate program is to keep your affiliate happy and willing to sell your products. Frequent emails to communicate with them makes the relationship improved a lot. Make sure that your product is at their top of mind, so they just want to sell your products.

In – house management by MageWorld Affiliate Pro Extension

How to manage an affiliate program effectively, which saves time and cost is a question of many online stores. In addition, you want to attract only quality affiliates that have experience and honest trait in business.