Hi guys,

Weekend is coming. How is your business going? Want more ideas for boosting sales and improving customer relationship?

I saw that ecommerce owners are eager to spread business by attracting more and more new customers but don’t pay much attention for retaining existing ones. We understand that it is more exciting to attract a new one than an old one. However, the stats show that the cost to acquire new customers is substantially greater than that to retain existing customers. So whether you do business online, offline or you are selling products, services, etc, it is crucial to have plans to retain customers. 

One of the powerful ways to retain customers is to give gift away. Before getting to know ways to give away gifts to earn money, let‘s see the key laws in retaining customers.

How to retain customers

1. Stay in touch

You know an idiom that “Out of sight, out of mind”, right? If you don’t want to be forgotten in customers’ mind, remember to keep in touch with them. It could be done easily by email, call, mail, etc.

If you are selling products on a Magento website, Follow Up Email Pro is available for helping you follow up your customers automatically.

2. Delight customers by giving them what they want

 Your business lives or dies depending on your customers. Therefore, taking care of them is remarkably important in attracting new ones and retaining old ones. Constantly communicate with them and discover their demand, then give them what they want. It does not only about products you sell, but it is also about your gifts, promotion incentives. There is no special tip or trick, and it is just thorough understanding of customers.

3. Surprise your customers

Have you ever received a gift on your birthday from a store that you purchased once? You must be very surprised and felt appreciated, right? Yes, giving customers unexpected gifts is highly powerful in positioning at the customer’s top-of-mind.

Ways to give stuffs away

- Reminding strategy: To do this strategy, firstly, you should have customers data base and monitor it regularly to find out inactive customers (who haven’t appeared at your store for a long time). Sending gifts and a personal letter to communicate with them as friends is good signal to remind them of your stores and get them back.

- New customers: A message of “Welcome to our website” and a free gift offer for first-time customers is very appealing. For example, a cosmetic store gives you a skin care mask for free, a men clothes store offers a free tie when you buy a shirt, etc.

- Reward Referrals: Customers may send referrals of your websites to their friends, and if these referrals are not counted, there is no motivation for them to do it again. Even a thank you letter is better than nothing. Sending a gift to them is such a great idea of showing your appreciation.

- Promote a big event: If you are running a big event like anniversary, new product launching, or a promotion program, giving gift is a great way to attract customers to come.

- Unexpected gifts: Everyone loves free gifts, but unexpected gifts are more valuable. Because it is not only about value of gift, but it also touches customer’s heart. Surely, you will be at their top-of-mind.

Free gift pro extensions

Deriving from the crucial benefits from applying free gift strategy, MageWorld has developed Free Gift Pro Extension to meet that demand of Magento store owners.

The module is very easy to understand for both store owners and customers. Free gift label will be sticked on each product image.

Moreover, the rules to give free gifts are also absolutely flexible as well. For example: buy X get Y, buy 3 items get one free gift, free gift with brand or category, spend x dollar get a gift, etc.

In addition, in order to give what customer want, module allows customers to decide on free gifts, if they meet specific criteria.

In case, you want to limit the number of customers who receive free gift, and create an urgent sense for customers, you can set the limit of number of gifts. For example, gifts are just available for only first 50 customers.

If you are big brand, you have multiple stores, you can apply individual rules for each stores. More than that, the module supports multiple languages in stores.

Start your Free Gift Promotion today