Hi guys,

Have you got a wonderful weekend? I hope that you are now full of energy for upcoming business plans.

It is just the beginning of autumn and thinking of rhythm like “jingle bell jingle bell..” seems too early, right? Have you had any idea for the biggest holiday season of the year? At the present, people tend to start shopping for holiday earlier than ever before. It is often called “early Christmas syndrome”.  Hence, if you prepare your store earlier, the more profit you can get.

Here are some suggestions that maybe helpful for your preparation:

1. Quick checkout process

Take time to review your checkout process, is it fast enough? Let see what will happen if shopping season comes, and customer just wanna check out as fast as possible to take opportunity of promotion, especially when quantity is limited? You can try to find out some useful Magento checkout extensions to enhance the checkout process. It is a good investment not only for shopping season but it also brings wonderful shopping experience to customers.

2. Server can handle increase traffic

Don’t wait until your site is crashed to repair. Let’s estimate the potential number of customers might visit your site during the peak time. Even when you prepare perfect promotion program, if you server cannot handle, these promotional message won’t show up in your e-store. In case you are not sure about server administration, try outsourcing an experienced staff to ensure your server will perform well.

3. Refresh your products

Do a market research to figure out something new, which may be captivating to customers. Refresh your product category right now or you will be too busy at the peak of holiday season. Moreover, basing on the sale history, estimate the sale budget then decide which level of inventory is appropriate.

4. Have an eye on budget

As a saying “You spend money to make money”, holiday season is wonderful time to earn money, however, there will be many things going up. Let’s think of all things that might grow such as: shipping cost, overtime wages for employees, wages for temporary staffs, advertising expenses, etc. Calculate carefully to balance the expense and profit.

5. Free gift program            

As a present for a warm and happy Christmas season, plan to give free gift for customers. Everyone loves free gift, especially it is Christmas. You may try some Free gift extensions to fulfill the program automatically. 

Hopefully, our suggestions have inspired you some ideas of biggest shopping season of the year. Let’s prepare early and enjoy wonderful business result this season!