5 Serious Mistakes Of Follow Up Sales Email To Avoid

Do you regularly send follow up sales emails to your customers? How about the result of them? Today I will share with you 5 serious mistakes of any follow up sales email to avoid.

Happy reading!

Don't understand customers background information

First and foremost when sending follow up sales emails to customers, you are senders, so you need to know about your customers who you send emails.

-         Who are they? Which problems do they face?

-         Are they the people giving the final decision?

-         Which activities they did in your site?

-         Why they abandoned cart rate?

Tool: Google Analytic is used to understand customer’s sale flow in your site.

Get as much customer information background as possible.  Put you in customers’ shoes before sending emails to them.

Don’t plan when to send emails

When you send follow up sales emails to your customers? When you have promotion program or want to boost sales? If you send follow up sales emails to your customers without a plan, it can end up in failure.

List all the events that you want to send follow up sales emails to customers, then you will not miss any chance to capture your customers:

-         Customers abandoned carts

-         Customers updated their account on your website

-         Customers have birthday events

Analyze the time when customers abandoned carts and then plan which events you will send follow up sales email to your customers.

Don’t state benefit customers can get

Customers are very busy and certainly can ignore a long boosting-sales email; they focus on what they can receive from that. A follow up sales email with benefits for customers certainly can fail.

When putting yourself in customers’ shoes, you would understand more about what they need.

Don't include a call to action

Call to action is indispensible part of a follow up email sales, so how can you make call to action effectively for your campaign, this is some listings that you can get to make your products more effectively:

-         Make it stand out in your emails ( by colors)

-         Use short but strong language

-         Customize the call to action for target customers

-         Minimize the call to action

Take references from 20 critical do’s and don’ts for clickable call to actions from Hubspot, they would be helpful for you to make your follow up sales email more clickable.

Don't analyze efficiency of customer follow up emails

For every emails sent, do you wonder its efficiencies? How many email sent? How many read and how many clicks? Actually, if you want to make your follow up emails sent effective, you should analyze the results after every campaign to make improvements for next time. Follow Up Email Pro is a great tool for this.

Analyze follow up sales email campaign

Which above mistakes have you made? Or any other? Please share with us your ideas.  

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