4 Easy Fast Ways To Boost Conversion Rate By Popups

In the last post, we have understood the pros and cons of popup already. You may have your own choice of using popup or not for your Magento Store.

Popups have bad reputation of being annoying, spammy, etc. However, if we know how to use popups smartly, it will be the secret weapon to increase your store conversion rate. In this blog post, I will show you 4 easy fast ways to boost conversion rate by popup for ecommerce website, especially those are built with Magento platform.

1. The popup delay

Firstly, we start with the most remarkable annoying point of popup, which is the popup on the landing page. Anyone, who comes to your website, would like to explore your website first instead of seeing a big promotional popup with a strong call-to-action. At that step, they don’t have any idea of your products so even an attractive discount makes no sense for them. Let customer have their own time to discover your products.

Therefore, displaying popup right away on landing page is so pushy.The solution here is that don’t show the popup automatically when people first come to your page.

This is very easy with Promobox extension by MageWorld. This free magento popup extension supports Magento store owner in managing popup display. Admin can set the type of showing popup in landing page in the least annoying way, which is by minimized box. It just shows popup when customer click on the tab. This way brings option for customer to see the popup or not, which means you respect their preference.

2. Suitable popup targeting

It is very crucial to make your popup relevant to target customers. If you are looking for a skin care product, then a popup offers free download tips for skin care is relevant. However, if you are looking for a women suit, then a popup offering discount for men wear makes no sense. Hence, the more relevant your offers are, the higher conversion rate you can expect to increase.

With Promobox extension, targeting is very advanced. Firstly, admin can choose the pages to show popup and exclude pages, which won’t display popup. 

 Secondly, in case you have several store views, it is possible to choose which store view to display popup.

Thirday, the customer segment is also important. For example, the popup with wholesale customers and retail customers should be different to meet each one demand. This Magento popup extension allows store owner to choose which customer groups will be shown popup.

3. Strong content of popup

Beside the time and relevant target, content is considered “King” in marketing. Usually, on the mind of customer, popup is always advertisement, and it is annoying. They would like to see something more valuable, which is really worth stopping to see. Therefore, put more effort in the content.

It shouldn’t be just promotion, sign up request, up-sell and cross- sell products. Advices, tutorials, how to save up money on website, etc are something gaining customer impression. For example, if you sell software, it would be great if you show customers the demo link for them experience your product when they are on product page. That is what would make popup less annoying.

With Magento Promobox extension by MageWorld, you can customize your content with text, link, image, video, etc. Any kind of content you want will be met by this Magento popup extension effectively.

4. Avoid displaying popup in new window

It can’t be denied that popup is such a distracting stuff. However, we can make it less distracting and more efficient by showing popup right on the page instead of opening a new window automatically. By this way, you can even avoid the blocking popup software of many browsers.

Popup becomes friendly by using Magento Promobox extension - a wonderful tool to show popup in the current page. No worry about blocking popup software anymore.

Find the secret to boost your conversion rate now!