Is Online Review Important For Your Business?

26 Dec 2014
As ecommerce business, have you put enough emphasis on online review, which is considered the important factor to make your brand widespread. This blog post will give you an overview of all aspects related to online review. Enjoy it!


1.      Why online review is important?

Many research has been done to prove the importance of online review. Check it out!

  • Over 70% of Americans say they look at product testimonials and reviews before making a purchase.
  • Nearly 63% of consumers indicate they are more likely to purchase from a site if it has ratings and reviews.

  • 88% have read reviews to determine the quality of a local business (vs. 85% in 2013)
  • 88% of consumers say they trust online reviews as much as personal recommendations (vs. 79% in 2013)

These data are enough persuasive for you to consider online review an indispensible part to attract customers to your store, huh? Of course, customers' testimonial can help you to build customers’ trust, overcome skeptis and be over your competitors. 

It's right time to focus on online review right now!

2.      How to attract good review

A good testimonial is filled with benefits, this is a good but ineffective testimonial: “Great, I can’t stand it”. So how can you attract good review with useful information for your benefits?

  1. Ask satisfied customer for good review
  2. Ask them on many platforms: facebook, linkedin, emails…
  3. Reward customer who review
  4. Encourage customers to read your reviews

3.      How to react to bad reviews

Bad review is unavoidable. The important thing is how you react suitably to it: 

  1. Respond quickly
  2. Keep your voice calm and civil
  3. Address the issue and offer to make it right
  4. Learn from the bad review: get customer feedback and fix them
Check out this infographic, hope it can help. If you find it useful, don't hesitate to share with your friends ;) 


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