Best 2014 Cyber Monday Marketing Practices For Ecormmerce

Holiday season is coming. Are you ready to build a buzz to increase your sales?

If yes, Cyber Monday is the event that you cannot miss.

First knowledge about Cyber Monday

Cyber Moday is a familiar term for the Monday after Thanksgiving in the United States, which can benefit for store owners by a dramatic increase in sales.

This term was established in 2005 by Shop.org. According to Shop.org research 2005 eHoliday Mood Study, "77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving”. In 2013, it was 20.6% increase in sales Cyber Monday online sales over that in 2012. This number is expected to increase in 2014.

Best Practices For Cyber Monday

Create a promotion program

As I said before, Cyber Monday after ThanksGiving is the event customers shop crazily, just for fun, customers have a great demand for shopping in other words.

So a promotion program is an attractive incentive to make them closer to you. Here are some tips for you to create a promotion program:

-  Coupons: According to statistics by ilovecoupons.com, 79.8% of consumers regularly shopped with coupons in 2012, compared to 63.6% during pre-recession 2007. Coupons are increasingly attractive to customers. So why don’t ecommerce store apply it?

-  Free Gift: To create a special promotion, free gift will be effective solution. Buy x product to receive y free, buy order over $500 to receive smth free, etc. You can create as many rules as possible to give chances for your customer get free gift, Free Gift Pro is a solution for you.

-   Discount: This type of promotion seems to be old but it is certainly very u

seful. Cyber Monday is the event people buy in bulk. With a discount campaign, your store may be more attractive to customers

Make your website ready for the promotion

Cyber Monday is one of the biggest shopping events of the year. Let make your website decorated like your house when the holiday comes. This is what “Giant Google” did for their homepage on holiday.

In your website this is what you need to decorate:

- Font style: Font is one of the most important factors for the appearance of your website. Remember to choose the font suitable for the products you offer too. The best practices for font color are often dark, like black, gray, etc.

- Header: Choose attractive header for your website menu. Rectangle or circle is basic safe to use in your webpage.

- Image: Image is a very important factor that you can change regularly depending on your campaign.  Choose suitable size, image, color and text. Make this outstanding in your website, which can help customers see what you offer them in Cyber Monday!

- Preview: This is the nearly last step, after all the effort and make sure that these factors match well with each other. Often do all these steps in test site before on live site.

Send emails to notify customer

You have prepared all these steps for Cyber Monday, but customers do not automatically come to your site, right? You have to inform them!

What we have for you this Cyber Monday? You can get really wonderful gifts on our store, etc. This is only the example of message that you should sent to your customer.

After writing the template, think about channels to convey it the customers: You many have a loyal customer email list, right? Email them before Cyber Monday comes. Follow up email pro may be a good solution for you!

Socialize your campaign

Besides emails to follow up your customer, make your Cyber Monday campaign more widespread by social media.

This is the latest research by shareaholic about social media channels referrals:

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