5 Creative Thanksgiving Marketing Ideas For Online Stores

Hi guys,

Biggest holiday season of the year is coming, and have you had any idea to be out-standing when everyone runs promotion? Take actions as soon as possible. Halloween has gone, and thanksgiving is the best chance to thank customers for their purchases.

Let‘s make an unforgettable Thanksgiving for your customers by these 5 creative marketing ideas.

1. Send holiday postcards, messages

Thanksgiving is the best occasion to strengthen the special bond with your customers. Send a personalized e-mail to your customers is a simple but useful tactic. A postcard, which is of everyone in your company and a handwriting customer name and signature, absolutely will impress customers. The more personal the message is, the more successful it is.

2. Give your best customers gift

They are your best clients – who bring you long term benefits so what should be the gifts?

Special business gifts should be something unique, difficult to acquire, thoughtful, expensive or very relevant to a person's specific interests. 

Something to eat at Thanksgiving occasion is not a bad idea to make your customers smile. There are some other typical appreciated business gifts such as a bundle of roses for a woman, a ticket to a music show with great seats.

Don’t give these items as gift:

- Logo items: T-shirt, hat, pen, notebook, calendar, which have your company logo on, are in black list of gifts for customers on Thanksgiving.

- Coupon/ Gift card: It is time to thank your customer, do it in your best sincere way. Don’t make them feel you are just trying to boost sales.

3. Create videos related to Thanksgiving offers

Once you decided your promotional offer that gets customer knock to the door, you must promote it. Video is the best visual way to communicate the promotion. Producing a video is not easy, but the result is worth time and effort you put into it.  

People have more emotion with motion image than the text and non-motion picture. The fact has shown that 71% of consumers say that video leaves a positive impression of a company.

4. Focus on holiday topics

During the month of Thanksgiving, the rate of searching for “Thanksgiving” keyword is very high. So why don’t you focus on holiday topics on your blog, Facebook, Twiter, and certainly it will bring more traffic to your online stores.

Thanksgiving is both broad and deep. Depending on your type of product, the topic should be different to have relation with your product.

5. Host contests in social networks

Thanksgiving is a good chance for you to engage your customers by hosting contests in social networks. Your contest can be based around different things and offer different types of prizes- discount coupons, cookbooks, giveaways etc.

Types of contest can be in terms of quiz, photo contest, cooking contest, etc.

Do you think that Thanksgiving is a good time with a lot of opportunities for small online stores? Share your thoughts with us!