E-commerce: 9 oft-made mistakes

20 Oct 2012
E-commerce or e-business is now a very popular concept to everyone. However, not all those people who engaged in e-commerce could understand and know what should be done and what should not. This article is going to provide you 10 main points you should avoid doing if you want to succeed in e-commerce.

1, Badly-designed website: in e-business, because partners always do not understand each other, reliability is often based on features such as: the professionalism of the website (design, information, operation, etc), the cleverness in communication with partners (style, satisfying speed), and so on. As a result, do not let people evaluate your website as the unsightly and non-professional one.


2, The website used with the wrong purpose: just always think about what your website is for and what functions it holds when designing the site. For examples, when you want to make online sales, you need to design the website with proper database so that your products can be easily managed, making good conditions for customers to find and buy what they need, etc. In brief, when designing the website, you need to put yourself in the position of your customers in order to understand what they really want, so that you can provide them the best services.

 

3, Difficulty in buying products: in order to make customers believe and buy your products, you should pay attention to the following points: designing simple and convenient transaction, specifying items of product returning and paying back as well as real address, fax and phone number of the company.

4,
Lack of plan for website marketing: many people think that finishing the website is alright; however, website marketing is greatly important because if your marketing is bad, you site won’t receive any visit from customers. Do you know there are currently more than 40 million of websites operating with more than 4 billion of web-pages?

 

5, Bad customer service: in the case many customers concern and ask to buy your products, but you let them wait for several days for an email with unclear answer. You know, in e-commerce, speed is the main factor determining if a business succeeds or not. Customers do not accept to wait because time is extremely valuable. This is especially true for international customers. As a result, you should have professional manners, fast speed in all aspects if you do not want to see the fact that customers will hesitate or even stop buying your products.

 

6, Inappropriate products: Not all products can be sold through the internet. Therefore, you should study carefully the market, demand and taste before deciding your business model. In addition, other expenses should also be considered such as transport charges, goods delivery, etc to see if your business model is alright.

7, Bad prepare for development: when your business increasingly develops, the number of viewers and buyers increase, you have to buy hosting with large capacity, find more goods resources, etc. All these are needed to concern. Therefore, you should prepare expandable solution for your business right at the beginning.

 

8, Lack of prominence and specific characteristics for the website: a specific point of e-commerce is the fact that the investment cost is not much, anyone can engage in, resulting in high competition. It is absolutely necessary for you to make your business prominent and specific if you want to get success in e-commerce. This specific characteristic is kind of something unique and does not have in any business else.  

9, Carelessness about safety issues in e-commerce: safety issues in e-business such as the prevention hackers from breaking the website, data security, payment, and many others are things worth concerning when your business is stably operating.

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