In the upcoming year end shopping season, both online and offline stores also have been launching attractive promotions to boost sales for the final chances before going to a new year 2016. Therefore, it can be said that shopping atmosphere is covering up everywhere; sellers are trying their best to take customers’ attention to increase revenue and reduce products in inventories and buyers with higher demands are searching for new collections or cheap deals to bring to their homes.
As a smart owner, you had better understand what your customers are desiring and what they would like to receive more other than their purchases. Everyone also wants to be given free gifts and especially in the shopping season, free gifts will encourage them to buy and spend more and more money. Meanwhile, a detailed strategy of giving free gifts can guarantee efficiency and pervasiveness.
In this blog post, we will together come up with some things that are essential for all online stores when being about to launch a free gift program. How can they achieve the best results?
You bring customers free gifts and of course gifts are the heart of the program because the ones you will give to buyers determine their buying decision whether they should make or not. For instance, customers always love free gifts even how much they are worth, cheap or expensive but the value of gifts here (expensive or cheap) depends on the price of main products you sell to them. Therefore, you have to keep in mind a thing that values of gifts play a very important role in making purchase of your main products. Let look at some following suggestions and you can make choice of what gifts should be selected:
- Values of free gifts: It is a wrong thinking that customers do not take concern about the value of gifts just because they are free. No one will spend a large amount of money to buy an expensive multifunctional camera to get a cheap gift and this will not put no motivation for buying the products. Therefore, you need not give a very expensive or high-valued gift, just choose the ones with the suitable and reasonable value to encourage buyers to make their buying decision.
- Kinds of gifts: Remember that gifts you give to customers will be the useful ones that they can make use for their own purposes. They may not choose gifts that they cannot do anything with it. For example, if a buyer make purchase of a mobile, you can add a package with a head phone as a free gift for them. Meanwhile, be wise when considering what gifts to give so as to achieve the best results of sales as well as customer satisfaction.
One thing is especially important is how to display or make free gifts stand out or eye-catching to easily attract customers’ attention. Normally, you can put gifts under main products so that buyers can easily see the package of gifts enclosed with main products. However, there are still some things you will need to consider and think of changing the way to display free gift more prominently.
- Icons symbolizing for free gift are necessary and you can choose the colors of these icons but the warm and hot colors are the most suitable. They will highlight products enclosed with gifts and take customers’ attention.
- List of free gifts do not also include so many things. You should put the maximum of 3 gifts so that they won’t take much space and moreover, it seems to be easier for customer to select without a lot of suspense or consideration.
When you launch a free gift, it means that you are running an also promotion program and you need to invest so as to spread over all customers. If your website has a large affiliate network, let’s concentrate on these affiliates to bring you free gift program to everyone. And of course, on your website, a standing out banner is very necessary to attract customers’ attention. Another reason for a banner is that your affiliate will use it to put on their own page for the purpose of referrals. In addition, social networks are the channels you must not ignore because they are becoming main media that help your promotion run most effectively.
Everything has been prepared well and don’t forget to choose a tool which helps you set up all process of putting free gifts into customers’ shopping carts automatically without any complexity and mistakes. Free Gifts Pro will provide you necessary functions for you to optimize your free gift program. This powerful tool not only allows you to set flexible rules but also contributes to boost your sales and increase customer loyalty for your store. You have already had a wonderful strategies but using a wonderful tools like Free Gift Pro to complete the whole process is perfect, isn’t it?