Make Profit from Top Ecommerce Trends This Holiday Season

18 Nov 2014
No matter what industries you are doing business in, there is a tremendous amount of pre-planning is required, however, are you sure your efforts are concentrated on the right points of your business? There are ecommerce trends that ecommerce website owners can’t ignore if they want to make profit this holiday shopping season.

Hi guys,

How is your preparation for the biggest shopping season of the year? Are you ready?

No matter what industries you are doing business in, there is a tremendous amount of pre-planning is required, however, are you sure your efforts are concentrated on the right points of your business?

There are ecommerce trends that ecommerce website owners can’t ignore if they want to make profit this holiday shopping season.

1. Mobile shopping

 

The stats showed that in US, Mobile Device adoption is reaching 90% this year, and tablet is expected to rise above 40%. Moreover, between 30 – 50 % of website traffic come from mobile devices. It can’t be denied that mobile devices have become popular methods of shopping online besides traditional ones.

This holiday season, we will not only see a gro

wth of mobile devices usage to perform product research, we will also witness those as means of the whole shopping journey.

Smart tips for ecommerce store owners are making responsive design and make sure that all marketing emails are easy to read in all devices.

Certainly, mobile will be a priority investment area for ecommerce retailers in 2015.

2. Delivery Options

Shopping online is for time-saving. However, if it is just fast purchasing but delivery is the issue that may take them time. Online customers are concerned so much about delivery. They would like to receive their goods faster, more efficiently and at a lower rate.

Therefore, shipping costs and delivery time are two main factors that affect customers’ decision, and both will play crucial part this holiday season.

You are Magento stores, and still wonder about how to manage delivery schedule and make sure that you won’t be overloaded during busy season, try MageWorld ‘s Advance Delivery Schedule extension.  Offering customers delivery options and limiting the number of order per time slot is not difficult at all.

3. Communicate with customer through all channels

 

You think that holiday season is too busy time to communicate with your customers, and you have email marketing campaign already? However, during the holiday, have you ever thought of sending greetings card, or email just like for friend without any promotion, advertising.

If you ignore to follow up with customers because it is a busy time of year, you are making mistakes. Now is the best time to market precisely because so many people don't.

Moreover, it is important to establish a meaningful connection with customers across every communication channel, whether it’s web self-service, email or chat, social networks. Customers are now available on any channel, so communicate with them in many different ways to enjoy the best results.

Hope that with these above information, you can have ideas of your concentration. Share with us your idea! 

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