5 Important Steps For Running A Successful Follow Up Email

Nowadays, following up customers is one of the most important strategies that business man takes into serious consideration. This brings a lot of benefits for online stores today and in the future such as retaining customers, increasing customer loyalty, building a better relationship with them and always keep your brand in their minds. However, everything is not easy as we think because to set up and run a successful follow up email program, you need to do many different things of both contents of email and the email transferring methods. What you want to talk with clients and which tool is the best for sending email most effectively is two important things you had better keep in your mind.

In this blog post, we will together discuss some strategies you can apply for your business model to follow up customers for getting the highest results.

Determine kinds of follows up

There are three kinds of follows up that every online store should use to optimize all potential objectives:

-  Prospect: People belong to this group are those who are in your target marketplace

-  Suspect: People belong to this group are those who have responses to your marketing campaigns, but they have not made any purchases yet

-  Customers: People belong to this group are those who are old customers and ever purchased from your store.

For each store, it is necessary to cover all of three above groups because they are also objectives you need to concentrate on and help your store to develop.

Setting goals

Once you have determined your follows up that need to concentrate on, you begin to set goals for each group. What do you want from these groups?

-  For prospect: because these people are in your market place, you understand their characteristics, behavior or interests, so you need to persuade them to buy your products by your words.

-  For suspect: these are new and you have not done any research about them, so what you need to do is attract them and make them visit your store.

-  For customers: you need to have different strategies for this group to retain and make them loyal with your store or it means that they not only purchase once but also come back for the many next times.

Writing suitable contents for each kind of customers and each objective

For each group of follows up and for various objectives, you will have different contents or templates in other way. So what contents should be focused on following up?

There are a lot of ideas for making interesting and attractive email contents to send customers and they depend on what messages you want to bring to customers and what actions you expect from them.

Some typical email contents are necessary for you:

-  Thank you: after visitors sign up for your website or buyers make purchases from your store, thank you emails are meaningful and express your appreciation to customers.  In addition, the emails also make a good impression on customers and help your brand to be kept in their minds.

-  Abandoned carts: when customers leave their carts, emails are sent to them to remind them about these abandoned carts for reordering or asking for helps from your  stores. This is very useful in reducing abandoned cart rate and increasing your conversion rate.

-  Individual emails: these kinds of emails are used for special events such as birthdays of customers, holidays, and so on. These things express your care to customers,  attract their attention and also increase customer loyalty.

-  Requests: You also send emails to customers for requests such as review request to rise their integration to your store. Moreover, these kinds of emails also show your appreciation on their opinion of products or services as well as their objectivity.

-  News and Promotion: Information about new products, new updates or promotion are things you need to send to customers consistently.

Choose the most effective tools to integrate 

To send email most effectively, you should equip for your website a tool to help you optimize following up customers automatically. Therefore, you have to consider seriously to get the best performance and results. For example, Follow up Email Pro will provide you a lot of needed functions to set up a perfect follow up program for your website. Especially, this tool also helps you to evaluate campaign performance easily by providing helpful statistics by integrating Google Analytics and visual reports (Line Chart & Pie Chart).

Test and test

After finishing all above steps, the most important thing you cannot forget is testing and testing. This step shows you final work whether it is going to work or not. Therefore, you need to test it before running to guarantee that emails are going well when sent to customers.

Let’s start your follow up program right now!